3. What Personal Data We Collect and How We Use your Personal Data
Personal Data is any information what can be used to identify, directly or indirectly, a specific individual.
You can use the majority of our Website without being required to provide any Personal Data to us. For certain services or activities you will need to provide Personal Data for us to be able to provide you the requested service or product or for you to participate in the activity. Requested information on the Website marked with an asterisk is mandatory. If you do not provide the requested information, we will not be able to deliver the service or product to you or you cannot participate in the activity. In addition to information you are required to provide to us in order to participate in activities/campaigns, we collect certain information when you visit our Website.
Personal data we collect includes:
- Personal data you provide to us directly;
- Personal data we collect automatically; and
- Personal data we collect from third parties.
Personal Data you provide to us, includes the following:
- Contact details (such as name, address, phone number, email address) and demographic information (such as your date of birth, age or age range and gender).
- Online registration information (such as password and other authentication information).
- Payment information and personal details when you are making a purchase (such as you credit card details, banking details, billing and shipping information, phone number).
- As part of online questionnaires (such as responses to any customer satisfaction surveys or market research).
- When you enter a competition or take advantage of a promotion.
- When you attend any of our promotion events.
- When you participate in consumer sentiment and behaviour surveys.
- When you contact us with an enquiry of ask us to provide you with information.
- When you register on one of our websites or mobile apps.
- When you leave reviews or comments on our site or one of our social pages.
- When you sign up for one or more of our loyalty programmes.
- Your marketing preference.
- Information provided when you communicate with us via social media sites, third party apps or similar technology.
- Participation in campaigns, prize draws, contests
If you take part in contests or events (including prize with purchase promotions (including giveaways, instant wins and online, mobile, social media and app entries), loyalty and reward schemes, activity challenge, sweepstake, scratch-card and raffle style promotions (including instant wins and online, mobile, social media and app entries); sampling and point of sales promotions and geo-targeted activities (including gamification and SMS) you consent to receiving marketing communications from us. We may use your personal data to send you targeted marketing communications through channels such as email, SMS, social media, mobile, in app and push notifications, and post about our products and services, and those of our subsidiaries, affiliates and parent companies, and their related businesses. This information will be retained by us for 24 months at which time we will contact you giving you the option to specially opt out of future marketing communication. You have the right to opt-out at any time from receipt of further marketing communications using the opt-out option.
- Winning participation in campaigns, prize draws, contests
If you take part in contests or events (including prize with purchase promotions (including giveaways, instant wins and online, mobile, social media and app entries), loyalty and reward schemes, activity challenge, sweepstake, scratch-card and raffle style promotions (including instant wins and online, mobile, social media and app entries); sampling and point of sales promotions and geo-targeted activities (including gamification and SMS), depending on the campaign, prize draw or contest you will be asked for your name, email address, home address, telephone number and answers to open questions in order to ‘win’. If needed to send you the prizes per regular mail (e.g. as for tickets or products), we will also ask for your physical address or we may ask other specific details needed to award your prize to you. We need this information to process your participation and to be able to communicate with you about your prize or to send the prizes to you. All information in respect of delivering the prize to you will be retained by us for a maximum period of 6 months after the end of the contest. The information will not be used for other purposes if you have not explicitly been informed about these purposes and/or have been asked for prior consent.
- information when you contact us
If you visit our Website and have a question or other remark, you can submit our Contact Form. You will be asked to provide your name and email address and obviously information about your request. We will only use this information to respond to your question. We will register your requests, questions and our responses and other actions to handle your request. We will retain all information for 6 months after your question or complaint has been solved or the inquiry was closed.
- information about your visit to and use of our Website
We collect certain information when you visit our Website, such as your IP address, which web pages you visit, device category, browser, and type of internet browser, clicks and views, and your age. The information about your use of our Website and services enables us to build segments, which are groups of website visitors or customers with a number of common characteristics such as age group, gender or region. We will likely add you to one of our segments. Segments are used by us to customize the Website and to e.g. change the order of search results or where we place certain offers so you are more likely to see these. We may also use segments to show online advertisements that we think are relevant for you and to send you commercial messages.
We use this Personal Data as it is necessary in our legitimate interests to do so to promote our products and services to our consumers and website visitors, to enable us to attract more website visitors, to improve the sale of our products and services. We will retain the Personal Data for a maximum of 14 months.
- registration and creating an account on our Website
Before you make a purchase, you can create an account and provide us with a log-in name and password (which we need to process your account) and email address, first name/last name, phone number, billing address, birth date (which we will use to process your order or contact you in case of irregularities around your order). You can manage the information in your account yourself and view e.g. which purchases you have made earlier.
We will retain your account details for as long as you actively use your account. After a 2-year period of inactivity, we will delete your account. You can also request to remove your account via privacy@heineken.ie. You can also opt to purchase our products as a ‘guest’. As a guest, we will save your order in our back end and create a unique customer ID which contains your contact details. If you then make another purchase, we are able to link this order to the same contact details. We do this to avoid duplication of data and to ensure we can fulfil your purchase order. You can also request to remove this data via privacy@heineken.ie
- sending commercial messages:
We send you commercial messages in multiple ways. You can subscribe to receiving commercial messages (e.g. newsletter), in that case we will use the contact details (such as your email address, social media account or phone number) you have provided to send you our commercial messages. Furthermore, when you purchase a product from us, you will also automatically be added to our customer database and therefore you will receive commercial messages about similar products or services, unless you object to this processing of personal data at the time of your purchase. If you no longer wish to receive any commercial messages from us, you can unsubscribe at any time by using the unsubscribe function in each e-mail message (or read the paragraphs below for more information about how to do this).
In the case of an existing business relationship, it is in our legitimate interests to use Personal Data to send our existing customers information about our products. When we are legally required, we ask for prior consent to send you commercial messages. We will remove your contact details once you have opted-out of receiving commercial messages, unless this is also used and retained for other purposes listed in this Privacy Policy.
Information about your online searches and social media activity (such as Twitter, LinkedIn, Google, Facebook & Instagram) (clicks and views), your settings on our Website, your customer service requests and contact history can be combined by us. This information enables us to build a profile of your interests and to match this with your other online information (for example by using Facebook or Google Custom audience services or look-a-like services to the extent allowed under applicable law) in order for us to use different channels for relationship management and marketing of our products and services to you via e-mail, direct mail, social media, telephone or online advertising which may include personalising website marketing content and offers, in particular when we use data management platforms, so these are tailored to your preferences.
You can always opt-out of receiving our newsletter and object to our use of your Personal Data for direct marketing purposes.
We use this Personal Data as it is necessary in our legitimate interests to be able to promote our products and services to our customers and website visitors, to maintain the relevance of our brands and reputation and to grow business by serving consumers with advertising relating to our brands and to finance our Website (via online advertisements). We will ask for prior consent, when we are legally required (for example when we use data for ‘direct marketing’).
We will retain the Personal Data as specified under the relevant purposes for which the Personal Data has been collected (e.g. newsletters, account information, processing orders and payments). The Personal Data shall generally be deleted or anonymised 2 years after your last relevant activity on our Website, except where we are legally required to retain the Personal Data or where it is kept for any of the other purposes.
- maintenance and optimisation of our Website
Your Personal Data will also be used for maintenance and analysis of our Website to solve performance issues, including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data, to improve the availability and user experience of the Website and to secure the Website against fraud. We log all use of our Website
Our use of your Personal Data for these purposes is necessary in our legitimate interests and the information will be retained for a maximum period of 14 months. The logs of the use of our Website will be deleted within 14 months after creation.
- participate in research activities
We may request you to participate in research activities such as: surveys, pilots, panels, focus groups, and other research activities. Depending on the research activity, we will collect different sets of Personal Data. You will always be informed prior to the research activity what Personal Data we will collect and for what purpose we will collect this Personal data.
Our use of your Personal Data for research activities is necessary in our legitimate interest to ensure we offer a good quality service and products and to further improve or based on your prior specific consent, depending on the type of research activity and which Personal Data we will collect from you. The Personal Data will be retained for a maximum period of 2 years.
- strategic reporting purposes, creating insights
The Personal Data collected by us is accessed and used by Heineken International B.V. to create aggregated strategic reports with insights which are used to identify opportunities globally and to improve our global brands, products and services.
Heineken International B.V. uses this information as it is in the legitimate interest of the HEINEKEN Group and all affiliates and subsidiaries to identify opportunities globally and to promote and improve our products and services to our customers and website visitors and to maintain the relevance of our brands and reputation. Your information will be retained for a maximum period of 6 years. We will ask for prior consent, when we are legally required (for example when we use data for ‘direct marketing’).
- Information about use of our Business-to-Business Eazle Website or App (‘BTB’)
When you download and install our BTB App Eazle, the information that we collect depends on your mobile device’s operating system and permissions. BTB needs to use certain features and data from your mobile device in order to function. For example, if you want to place an order we need to collect and link information from your web browser.
To learn more about the specific information collected by BTB, please check your device settings or review the permission information available on the particular platform (e.g. Google Play and the App Store) from which you downloaded the App.
If you are a user of our BTP please refer to the specific BTB Privacy Policy to find out how your personal data is processed while using the Eazle Website or App.
